Introducing The New - The Home of The MySQL Availability Company

We’re proud, happy, and excited to introduce the new - the home of the MySQL Availability Company!

Last summer we decided to redo our website with the dual goals of better serving our existing customers and bringing new MySQL users on board - those who are looking for state-of-the-art MySQL high availability, disaster recovery, and geo-distributed clustering solutions.

We started with a branding survey and the creation of a Corporate Style Guide via messaging and content creation, then moved to keyword sitemaps and search engine optimization research. This led us all the way through wireframes, page designs, and, last but not least, to the actual building of the website - the result of many months of preparation and work.

New Branding & New Look

The website builds upon the five brand words that represent Continuent, our team, and products:

Our brand words are the result of the branding survey we conducted last summer as well as discussions within our team about which terms and colors we best feel represent us as a company; and what it is that we and our products do.

This, combined with our chosen brand colors, helped inform and direct all the work that we have done during the past few months giving Continuent and our products a new look & feel - and a new tone also.

Those of you who follow us more closely will have noticed the visual change over the past few months, as we introduced new visuals for all of our different communication vehicles … outside of our website, which we’re launching today!

Some Highlights

Some of the highlights of the new website include the following:

We’ll be sharing more about our new home over the coming days and weeks, but in the meantime, please do take a tour of our new website; and do let us know if you have any feedback.

Stay safe and smooth sailing!

About the Author

Jean-Jérôme Schmidt
VP of Marketing

Jean-Jérôme has been an avid open source (database) marketer for most of his career. Prior to joining Continuent, he was VP of Marketing at Severalnines, a leader in automation & management of open source databases, having come from MariaDB, where he headed up marketing as well. Previous roles include Director EMEA Marketing at Pentaho, Global Sales Ops Mgr at MySQL & Commercial Director at marketing agency Connection2. And all that from his home-base in Dublin.

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